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AVS UNLEASHES AGGRESSIVE NEW POINT OF PURCHASE TOOLS FOR DEALERS |
November 02, 2004 -
Anoka, MN, Nov 2, 2004 - Continuously striving to assist their dealers in becoming more effective, AVS announced they have developed an all-new line of point-of-purchase displays under their new Dealers Edge Program.
Available to all AVS Authorized Dealers, the new program will include displays for Bugflectors, Hood Scoops and Ventvisors. Retailers will benefit from attractive 4-color displays allowing customers to "touch and feel" real product while visualizing the product on their vehicle.
Unique by design, the majority of the AVS retail displays are modular wire racks, attaching to either peg-board or slat wall. The point-of-purchase displays are FREE with a qualifying purchase or can be purchased separately for a pre-determined dollar value.
"Our hope is that AVS Dealers are excited as we are," said Terry Cole, Corporate VP of Sales and Marketing at Lund International. "Not only will this program move product for dealers but it will also educate consumers as well. Being able to visually see the product in an application is key."
Available also to all AVS Authorized Dealers is a newly created password protected website designed to offer all the details concerning the new Dealers Edge Program including information on available point-of-purchase materials and other tools at their disposal.
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