About Lund International

Lund International designs, manufactures and markets branded automotive accessories primarily for light and heavy trucks, sport utility vehicles (SUVs), crossover utility vehicles (CUVs), vans and passenger cars. Our products are distributed by the top warehouse distributors, and can be found in automotive parts retailers, farm and agriculture retailers, home centers, online retailers and original equipment manufacturers (OEMs).

Founded in 1965, and with roots dating back to the 1920s, Lund International started in Anoka, Minnesota with a mission: To lead the industry in meeting customer needs for innovative automotive accessories and with ease when it came to doing business. Lund International is now one of world's leading automotive accessories providers offering highly functional, protective and stylish products from the industry's most recognized brand names including: AMP Research, AVS, Belmor, Bushwacker, LUND, Rampage Products, RoadWorks Manufacturing, Roll-N-Lock, Stampede Automotive Accessories and Tonno Pro. These brands continually set industry standards for design, engineering and innovation. Located in Buford, GA since 2002, Lund International’s global headquarters and distribution warehouse operates out of a 541,000 sq. ft. facility with convenient access for shipping by both air and land.

In 2019, Lund International joined forces with truck accessory leader Truck Hero Inc., thus forming an automotive alliance unlike any other in the industry. With a combined catalog of products that cater to virtually any application and the collective engineering resources needed to drive further innovation, this alliance creates a more well-rounded organization overall, one fully committed to meeting the needs of consumers head-on.

AMP Research: Innovation in Motion

The inventor of the electric running board and bed extender categories, AMP Research® is a U.S. manufacturer of aftermarket and OE automotive accessories for trucks, Jeeps, SUVs, and Vans. The company specializes in quality products utilizing ISO/TS standards with on-site design and tooling resources. The AMP Research motto, “Innovation In Motion” captures the groundbreaking mix of breakthrough products the company has brought to the market. Current products include: PowerStep™, PowerStep XL™, BedStep™, BedStep2™, and BedXtender HD™.

AVS (AutoVentshade): Ahead of the Curve

In 1935, Auto Ventshade® invented the Ventshade® – a device originally mounted above automobile windows to keep rain out while letting fresh air in. This gave rise to the invention of Ventvisor® and the side window deflector category. Auto Ventshade is a U.S. manufacturer of aftermarket and OE automotive accessories. AVS specializes in quality products utilizing TS standards with on-site design and tooling resources. Known for providing style, protection, and comfort, Auto Ventshade manufactures other high-quality automotive accessories including Bugflector II® and Aeroskin® hood protectors, light covers, moonroof deflectors, and more.

BELMOR: Because You Drive Heavy Duty

BELMOR® is a leading provider of heavy and medium duty truck accessories, supplying major original equipment manufacturers and dealers high quality class 4 through 8 accessories since 1921. Belmor’s extensive product assortment includes Aeroshield II and other hood shields, Ventvisor® side window deflectors, bug screens, winterfronts, storage boxes, tank covers, and cargo management solutions. The products are designed to provide comfort to the driver, and protection and storage to the trucks.

Bushwacker: The Original

The innovator and creator of the fender flare category, Bushwacker® is a U.S. manufacturer of aftermarket and OE automotive accessories. The company specializes in quality products for trucks, SUVs, and Jeeps, utilizing ISO/TS standards with on-site design and tooling resources. Products include fender flares, bedrail caps, tailgate caps, and body cladding. Bushwacker is backed by more than 50 years of innovation and industry-leading customer service.

LUND: Premium Style. Lasting Performance.

LUND is the first automotive accessory manufacturer to develop and offer comprehensive packages to customize and personalize trucks. An American-based company, and the creator of the wrap hood shield category through the invention of the Interceptor® hood shield, LUND® designs and manufactures the most stylish, high performance, and premium automotive accessories for trucks, SUVs, and vans. Product categories include: Interceptor® hood protectors, nerf bars, running boards, tonneau covers, exterior accessories, storage and tool boxes, cargo management solutions, and bed accessories.

Rampage Products: Built for the Trail…Ready for the Road

Built for the trail, ready for the road, Rampage Products is the leader of premium parts and accessories in the specialty Jeep market. A skilled team of Jeep enthusiasts invents, designs, and uses the product innovations you see on roads and trails every day. After the pavement ends, there’s a two-track or a mountain trail that’s still out there to take on and conquer…adventure fearlessly with Rampage Products.

RoadWorks: Do heads turn when you drive by?

RoadWorks began business on April 15, 1994 with three employees and a good idea; to design and manufacture new and innovative aftermarket semi-truck accessories in the United States of America and to deliver them to the global marketplace on a timely basis. Since that humble beginning, RoadWorks has met and exceeded that goal and continues its commitment to serve the needs of the drivers everywhere through its large and diverse catalog of aftermarket accessories.

Roll-N-Lock: For Wherever the Road Takes You

Roll-N-Lock Corporation has long been the industry leader in retractable tonneau cover technology and product innovations within this field. It is this vision, coupled with a continuing commitment to quality, that has made Roll-N-Lock the fastest growing producer of retractable truck bed covers in the world. Roll-N-Lock, a U.S. manufacturer of aftermarket and OE automotive accessories, currently manufactures a range of tonneau covers and cargo management products that are unrivalled in their reliability, security, and versatility. Roll-N-Lock’s quality management principles comply with ISO standards; truck owners everywhere associate the Roll-N-Lock name with quality.

Stampede Automotive Accessories: Deflect It, Protect It

A U.S. manufacturer of aftermarket accessories for trucks, Stampede offers a full line of rugged and value-conscious products that protect and personalize your vehicle. Products include side window deflectors, hood shields, fender flares, bedrail caps, tonneau covers, and mud flaps. Available in a variety of camouflage patterns and specialty finishes, Stampede Products protect your truck and transform it into what you want it to be.

Tonno Pro: Quality, Versatility & Affordability

Born of necessity to satisfy consumer demand for an affordable, yet high quality tonneau cover, U.S. based Tonno Pro™ designs and engineers innovative truck bed covers. Their unmatched quality, versatility, and ease of installation, has made Tonno Pro a leading tonneau cover brand.


Lund International has a history of leading the industry in meeting customer needs for automotive accessories. A fully integrated, tirelessly innovative company, Lund International now serves original equipment manufacturers, warehouse distributors, auto accessory dealers and vehicle owners with state-of-the-art design and manufacturing capabilities, and one of the industry's largest array of product categories.

Allan W. Lund, an entrepreneur highly skilled in the design of fiberglass products, founded Lundin 1965. Prior to producing accessories for the truck market, Allan Lund was a teacher and insurance salesman. He began producing prototype work for snowmobile, boat, and other recreational vehicle makers and started making sun visors in a Coon Rapids, Minnesota chicken barn in 1974. The Lund SunVisor attached to the cab of a truck or van. By the late 1970s, as light truck sales increased, the company began producing appearance accessories for light trucks.

Lund's second product was a cab spoiler. An authorized dealer program was established to sell products through auto parts stores, auto body and trim stores and car washes. Dealer-expediters, who customize new trucks before they leave the lot, significantly boosted product sales. The company soon expanded to offer 20 additional product lines, including bug shields, fender extensions and grill inserts. One of the company's fastest growing products from this period was running boards, a product that quickly caught on with women, who found them helpful for getting in and out of trucks.

In the winter of 1997, Lund signed a merger agreement to acquire Deflecta-Shield Corporation of Indianola, Iowa, thereby forming Lund International which manufactured and marketed a portfolio of product from hood shields, running boards, side window deflectors and covers, and visors, to tonneau covers, storage boxes and truck bed protection. The company grew quickly and continued to expand, acquiring Belmor, a manufacturer of specialty accessories for the heavy duty trucking industry, in 1997.

Lund International acquired Auto Ventshade (AVS) in 1998. AVS was established in Chamblee, GA and built the business around the innovation of the Ventshade, a device mounted above car windows to keep out rain when the window is open. The company made a variety of window shades, hood shields, light covers, and other accessories.

To continue the diversification of its portfolio, Lund International acquired Nifty Products, a design and manufacturing company for custom molded floor mats, carpet mats, rear cargo bay trays and trunk liners in 2002. In 2004, Lund International acquired TRENZ, a leading manufacturing a custom grills along with interior and exterior automotive accessories. The next decade brought a flurry of acquisitions. In 2013, Lund International acquired Southern California based AMP Research, the creator of the PowerStep, which offers innovation in motion and is precision engineered to fit your vehicle. That same year, Lund International acquired Prestige, a manufacturer of imported fender flares, and production was moved from Asia to the USA. The acquisition of Texas based storage box manufacturer, Tradesman, completed 2013’s acquisitions.

In 2014, Lund International acquired the Southern California based Jeep accessories manufacturer, Rampage Products. Early 2015 brought the acquisitions of the Portland based fender flare creator, Bushwacker, and Iowa based Stampede Automotive Accessories, maker of side window deflectors, hood protection and fender flares in basic and specialty finishes. Later in 2015, Lund International acquired tonneau cover manufacturer, Tonno Pro. In early 2016, Roll-N-Lock, the Florida based creator and manufacturer of the most advanced truck bed cover ever made, joined the Lund International portfolio. In early 2017, Indiana-based RoadWorks Manufacturing, a leading heavy-truck accessory company in North America, was acquired.

In the spring of 2019, Lund International was acquired by Truck Hero Inc., positioning them to more effectively provide consumers with the most comprehensive array of automotive & truck accessories possible. Each company under the Truck Hero brand strives to develop products of exacting quality, with the class-leading style and functionality they demand built right in.